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In continuous evolution: RedCLARA introduces its new brand image and website
Almost 15 years have passed since the creation of the Latin American Cooperation of Advanced Networks, RedCLARA, during this period the network advanced in its mission of strengthen the development of science, education, culture and innovation in Latin America through the innovative use of advanced networks and consolidated as institution. In this context, RedCLARA's growth must be reflected in the evolution of its institutional brand and website, in accordance to the advances of technology and the events that marked the institution's history.
The last step of this process was presented this Wednesday, March 28th, with the launch of the renewed RedCLARA logo and its new website, result of a long work held together by different areas of RedCLARA’s work team and its member networks. The result can be seen at the usual web address: www.redclara.net. "This is an important moment for RedCLARA, it started with the arrival of Luis Eliécer Cadenas, our Executive Director, and continued with the new institutional focus centered on the member networks and our services. From the point of view of communications, we understand that all this must also be reflected in tour brand", says María José López, Communications and Public Relations Manager of RedCLARA.
As for the logo, the option was to modernize it, maintaining the distinctive isotype (the terrestrial globe with the Latin American profile inserted in it) and updating the colors to reflect what RedCLARA is and does. From the red and black of the old logo, the brand now features orange and blue tones, representing energy and communication, respectively. The new website, in turn, represents an improvement to show even more clearly the services and projects developed by the regional network, such as Colaboratorio, the TICAL Conference and the BELLA project. Above all, it seeks to highlight the central relevance of the member networks. The new design offers simpler, direct and intuitive navigation, keeping features of the old site such as the English and Portuguese versions and the access to weekly news content. The mobile version follows the same parameters.
